The following link will take you to a page where you’ll get a free 133 page copy of MASS’ 2022 Best of issue:
In order to get the free MASS issue, you need to give your email address. I realize no one likes doing that (myself included), but here are a few reasons why it’s a painless decision.
Why Giving MASS Your Email Address In Exchange For Their ‘Best of Issue’ Is a Painless Decision
Reason #1: You actually get something good in return (again, for free)
I’ve probably given my email address to two dozen websites over the last decade in order to get free content, and most of what I’ve gotten in return sucks. I can promise you with 100% certainty that you will not be disappointed from MASS’ free content.
I wrote a huge review on MASS a couple years ago, outlining all the reasons their monthly premium service is a worthy investment, so I’m not going to regurgitate all of that now. That said, this free Best of issue is a solid representation of what you get every month when you sign up for their premium service (actually, their premium service gives you access to the entire archive, which also includes more videos and audio as well, but this is what the written stuff looks like).
Here’s what you get to read about in the next 30 seconds if you sign up (get that toilet seat ready!):
- When and How are Flexible Templates Actually Useful
- The Link Between Overtraining and Low Energy Availability
- Extrapolating From Short-Term Adaptations and Proxy Measures: A Dangerous Game
- The Most Comprehensive Look at Proximity to Failure Yet
- Building Muscle in a Caloric Deficit: Context is Key
- Time-Efficient Programming Strategies Part 1
- Periodizing Single in Powerlifting Training
- A Heuristic For Estimating Energy Expenditure During Resistance Training
- Replacing Animal Proteins With Plant Proteins: Are There Any Downsides?
- The Bench Press May Target Different Muscles in Male and Female Lifters
- Collagen Protein isn’t Great for Promoting Muscle Hypertrophy
- Attentional Focus May Influence Strength Development
- Adding Another Layer to the Energy Compensation Discussion
- The Interference Effect is Getting Less Scary by the Day
- Is Everything That’s Measured Worth Managing?
- An Update on Sarcoplasmic Hypertrophy
- Cold Exposure For Fat Loss: Physiology Can Be “Cool” Without Being Useful
Reason #2: They don’t spam you
Of course, the boys at MASS would love nothing more than for you to download their free issue and be so impressed by it that you immediately sign up for their paid premium content. That being said, they will send you emails occasionally after you sign up.
I can assure you that not only are their emails not very frequent, but they’re actually informative as well; mainly, they’ll let you know when MASS goes on sale (which is actually handy because you lock in on the sale price for life), and they update you with additional research for no added cost.
Here are a couple screenshots from my inbox containing all the emails I received from them in October and November, 2020 (there were more in November because MASS went on sale).
See! Not so spammy, right?
Reason #3: You Can Unsubscribe, Never Hear From Them Again, and Still Keep Your Free Issue
I’ve had a premium MASS membership for over two years now, but I’ve kept my subscription to their mailing list alive this whole time because:
- Their emails provide good reading material
- I’m a slob, and a little extra clutter doesn’t bother me (at the moment, I have 50,000 unread messages in my inbox)
Having said that, there’s an Unsubscribe option in the bottom of every email you’ll receive from them…all you have to do is click it, and this will all just be a memory (likely a pleasant one).
Bonus Reason: I Miiiiiight Get Paid
You’re probably wondering why I would put so much effort into getting you to sign up for someone else’s mailing list. I’ll put it simply: they have a great affiliate program; if sometime in the next few weeks, you decide that you want to sign up for their premium content, they’ll cut me in on the profit.
I don’t mind admitting this for the following reasons:
- You get something great for free no matter what happens
- Their premium content is very undervalued. I pay for it myself, and have zero trouble endorsing it. In fact, every strength athlete, coach, or personal trainer should invest in a membership; I firmly believe that.
- I like to be transparent with my motives. It makes me slightly less slimly.
If you think I’m just out to get money, I invite you take take a look around this site, and watch my Youtube channel. I rarely push anything, and when I do, MASS is just about it.
If you want me to endorse your product or service, all you have to do is get a PhD in a physical science (and find three friends who also have PhD’s or Masters Degrees), break a powerlifting world record, get your bodybuilding pro card, train a professional sports team or, then combine your knowledge, experience, and endless research to create a product that’s worth 10x more than you charge for it. When you do those things, you’ll have a service on par with MASS, and I’ll gladly consider promoting it.